Brands get top positions so searchers trust more on organic search results.Ħ. It has recorded some of the highest conversion rates as well as best ROIĥ. Most of the listings through SEO campaigns have a definite psychological advantage vis-à-vis sponsored links.ģ. Let us look at what are the different benefits of using SEO:ġ. A Marketing Sherpa study has shown that most organic referrals are able to convert at 4.2% vis-à-vis 3.6% for PPC.
The fact of the matter is that SEO clicks are able to convert 25% more than PPC clicks according to BusinessWeek. The average states that almost 70% of all clicks received from various search engines take place through SEO. According to a research, 60% of search engine visibility will depend on effective SEO vis-à-vis PPC. SEO and PPC are two different sides of the same coin and are an integral part of major Search Engines and can increase your overall brand visibility. All internet users while looking for relevant information type a word that is more commonly known as the keyword and it helps search engines to bring up result pages that have natural organic listings as well as pay per click (PPC) advertisements. According to a research, almost 85% of internet visitors start their product or service or information search using some of the top search engine like Google, Yahoo!, and MSN. The war is on! Yes! The hottest war over the internet is not between businesses but between two options of online marketing : SEO and PPC.
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